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Contact: Carlos Morales
Marketing Manager
MAGENSA, LLC
Phone: 310-669-6335
Fax: 310-631-3956
carlos.morales@magensa.net
MAGENSA Previews Innovative "Swipe-n-Buy" Home POS
for Secure Internet Shopping
"A secure e-Commerce
Experience Where You Swipe Instead of Type"
New York, New
York – January 14, 2008 – MAGENSA™, a Hosted ASP
providing credential authentication services and
card authentication hardware devices for secure
online banking and e-commerce applications, will
preview its "Swipe-n-Buy" home POS product at the
NRF Convention and Expo, January 14th – 15th at the
Javits Convention Center in New York City.
MAGENSA’s
Swipe-n-Buy product provides online consumers with a
secure MagneSafe magstripe card reader and an
integrated software application that turns any
Internet connected PC into a secure Home POS
terminal. Swipe-n-Buy does not alter the familiar
shopping experience of popular e-commerce websites,
but at checkout time, a new experience of
convenience and security begins: instead of manually
typing in credit card number, account log-in, and
shipping address information into the e-merchant’s
payment webpage, consumers simply swipe their
magstripe payment card through a portable MagneSafe
magstripe reader. When the card is swiped, their
card data and user data is automatically entered
into the e-merchant’s web page without the need to
type, and without any concerns that their sensitive
personal data can be stolen via keystroke loggers or
other viruses which may be lurking on their
computer. Swipe-n-Buy utilizes data encryption,
MagnePrint™ card authentication, and secure
remote-host technologies to create a comprehensive
security platform that protects consumers, yet still
provides them with a simplified "card present"
payment experience as though they were shopping at a
traditional brick-n-mortar retailer.
"Swipe-n-Buy allows online shoppers to have the
same checkout experience and security benefits they
enjoy when shopping at traditional retail locations.
Simply swipe your trusted payment card, make a few
mouse clicks, and you’re done," says Larry Meyers,
Business Development Manager, MAGENSA, LLC.
"Consumers are already comfortable with using their
Credit/ATM/Debit cards for payment transactions at
POS, ATM, and Self Service applications. It makes
perfect sense to extend the use of these familiar
and trusted cards to a Home POS, and provide
consumers with the confidence and peace of mind of
knowing that their online identities and assets are
safe. Swipe-n-Buy eliminates manual typing of
consumer information for each e-commerce
transaction, and the need to store this highly
sensitive information with numerous websites.
Swipe-n-Buy provides a simple means for consumers to
securely store their personal data in a single
location, keep that information separate from their
card payment data, and enjoy an e-commerce payment
experience that’s simple, fast, and secure,"
concluded Mr. Meyers.
MAGENSA is a licensee of MagnePrint® and
MagneScore™ technologies from MagTek®, Inc. To learn
more about this powerful authentication technology,
please visit us at the NRF Convention and Expo at
Booth #2937.
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About MAGENSA:
MAGENSA’s remote-hosted ASP services and card
authentication devices enable businesses, financial
institutions, and government agencies to integrate
PCI DSS and FFIEC compliant multifactor
authentication and data encryption capabilities into
their existing websites and processing environments
without the need for substantial investment or
changes to their existing infrastructure. MAGENSA is
specifically tailored to enhance the security of
applications such as Online Banking, Online
Brokerage, e-Commerce, and ATM utilizing the
magstripe card credentials (tokens) that an
institution has already issued to their customers or
members. MAGENSA is powered by the proven card
authentication technology known as MagnePrint® (www.magneprint.com).
MagnePrint provides the capability to distinguish an
authentic magstripe financial card from an altered
or counterfeit version.
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